Analysis On Brand Image Design Of Nanshanyouli Chain Hostel Based Internet Promotion

This article studies the brand image design of the bed and breakfast industry where the current investment momentum is booming.Problems like listing as business,weak brand awareness and lack of image design are general at present time.Considering these points,this artical sorts out the design method which is suitable for a certain brand design,using literature research,case study and comparative rearch.Through a large number of surveys,this artical,analyzes and studies the cultural characteristics,regional characteristics,leisure and entertainment and participation characteristics of some outstanding hotel brand image designs,and also draws on the design ideas of traditional hotel excellent cases,finally sort out the difference between chain hotels and regional B&B in brand planning and visual image design.As the Internet has changed our lifestyle to a certain extent,and also affected the design and promotion of brand image,Nowadays,the brand is increasingly aware of the importance of the Internet and has actively promoted through the Internet,especially in the hospitality industry.We-Media,at this stage,has become the main camp for publicity and promotion of homestays with the development of the media.Through the study of the above two aspects,in the brand planning and image design of Nanshan Youli Chain Hotel,which based on the consideration of market investment risks and the saturation of the market in some regions,the market strategy of the franchised chain was determined,The entire package combines the needs of brand positioning and promotion to create a calm and pristine environment Brand.