Emotional Design In New Media Art Design

Culture is being valued more and more by people in this increasingly progressive era,and art as a part of culture cannot be easily ignored.Art is created by humans and complements humans.New media art design is an important part of contemporary art design.We should understand that in the final analysis,design is user-oriented,and the increasing level of demand is worth careful consideration by designers.At present,people’s needs for the sense level are gradually increasing.Even emotional design has become a trend.First of all,in this topic,we must clarify the concept of new media.First,this concept is a relative concept rather than an absolute concept.I personally think that the "newness" of new media art design is mainly reflected in the advancement of ideas and technology.A big breakthrough in concept is the introduction of interactive concepts in the works.New media art design is different from other traditional art forms,and interactivity is its important characteristic.That is,the creator changes the modeling attributes of the work and gives it unique meaning through interaction with the work and the audience.In the process of interaction,the two sides communicated on an emotional level.This meets the psychological needs.Therefore,in the concrete creation,whether the theory of emotional design can be used reasonably is particularly critical.Emotional design theory is proposed by Norman,and design is divided into three levels.This is in the field of application and product design,but as the boundaries between design are gradually disappearing,designers have begun to use it in all areas of art design and have achieved good results.In the new media art design that emphasizes interaction,the combination of the two makes sense.The full text is divided into four chapters.The first chapter expounds the important position of emotion in design and the current background: it expresses that in the current art design,we should pay attention to the combination of the two.The second chapter expands and expounds on the various attributes of new media art design one by one.Through these explanations,it discusses the possibility of combining emotional design concepts with it.The third chapter focuses on the concept of emotional design.The original three layers are used for analysis,laying the groundwork for the specific emotional design(taking interface design as an example)in the new media art design in Chapter 4.The last chapter specifically expresses how to use emotional design reasonably in interface design.Multi-angle analysis and evaluation of the application of emotional design in interface design.The practical application of emotional design theory in interface design is analyzed in detail through the case.At the end of the thesis,the application of emotional design in new media art design is summarized and reflected,and the future development is prospected.