Positioning Analysis Of Shanghai Private Art Museum

In recent years,with the warming of the art market,the Shanghai municipal government has continuously strengthened the support for the cultural industry.The new private art museums are constantly emerging,creating a thriving artistic ecology in Shanghai.Since 2012,the cultural corridor centered on the west bank of Shanghai and the private art museum have become the first force to be started first.At the same time,the newly established private art museum in Shanghai gradually reveals the homogenization and the bubble of clues while continuing to explore the way forward.The main research direction of this dissertation is how to occupy a place in today's market share of art,establish a unique style of art museum,give full play to the functions of art museum,and ensure the sustainable development of art museum.The purpose of this paper is to analyze the existing localization problems of Shanghai private art museum in the process of development,summarize the reasons of the problems and propose solutions.