Study On Cultural Communication Of Road Book In The New Media Age

The book is an important part of the maritime culture in the south China sea.It is a"book of the south China sea" written in practice and experience by hainan fishermen in the south China sea for thousands of years.It has important influence in politics,culture,science and technology.With the advent of the era of new media,"the more the road book"as an ancient culture form,through the emerging media,expanded the spread scope,But at the same time,it is faced with the crisis of mass culture and cultural connotation.At present,the research about the south China sea has become a hot research direction,but on a road book culture,mixed with the new and old media in the era of new media integration and iteration and under the influence of different cultural environment,where on earth?In the context of the vigorous development of new media,it is not only the challenge but also the opportunity,how to use the new media to spread the better book culture?It is still a relatively new research direction to explore the book from the perspective of cultural communication.Based on the background of new media technology,from the cultural level,put forward to build a road book culture in the context of the new media culture image,and to take advantage of new media technology point of view,discusses the communication strategy of more road book culture.The structure of this paper is divided into five parts.The first part elaborates the specific concept,text content and communication history of the book,and carries on the basic concept definition.The second part from the book more road historical significance and use value,cultural value,four aspects analyzes the legal meaning of book more road life significance and value,the content of the book culture,more road to prove the importance of the book more road and historical uniqueness.The third part analyzes the current situation of the communication and the utilization of the existing communication platform from the five aspects of communication subject,content,channel,audience and communication effect.Subsequently,several problems existing in the culture communication are proposed.The fifth part puts forward the problem to solve,according to the mentioned above,from the main body,audience,content,channel communication strategy research,including using the "entire media" spreading,with users of social thought and the social media spread,form and content of the transformation of ontology and more road book of cultural industrialization,etc.By examining the context of the new media more road book culture condition,the spread of its culture dissemination idea innovation,discusses the communication strategy to keep pace with The Times,strengthen the culture and its propagation in the attention in the study of the book more road,increase more road book culture protection.