Study On Cultural Transmission And Innovation Of "Chinese Story" Picture Book

The Picture book is a kind of book combinated by pictures and stories.A good picture book contains original painting style,elegant format design,exquisite printing quality and attractive stories.So that it can catch the reader's eyeball.The picture book in the mainland entered a new stage in 1990 s,more and more readers were attracted by picture books.Thus amount of extraordinary editors and work appeared at the same time.However,in terms of creativity the mainland's picture book is still weak compared to those of foreign.It lacks national characteristics and exists distance in production technology,the level of painting and literary structure."Chinese story" picture books using the form of picture books to present Chinese culture,art and positive values.No matter the concepts of ancient essence of culture or contemporary advanced socialism culture,all of them could be regarded as the creative source of the "Chinese story" picture book.With the promotion of the China's position in the international,the image of us is becoming a new topic of foreign affairspropaganda.So "Chinese story" picture books can also be used as an important means of establishing good national image.In this kind of time background,this article analysis how the "Chinese story" picture book impact the cultural transmission,and the strategy of innovation of "Chinese story" in terms of painting and story.With the study to the significance of cultural transmission of "Chinese story" picture book under the contemporary background,this article explore the innovation strategy of "Chinese story" picture book.First of all,it will explain that the picture book is popular at home and abroad.Secondly,considering the two essential properties of picture book,this article use rich examples to illustrate the rationality of the picture books to be regarded as a way of cultural transmission and superiority.Thirdly,from the aspects of pictures,stories and culture dissemination significance,this article uses cases to explore the innovation of basic theory and innovation strategy of "Chinese story".Through this kind of research,the "Chinese story" picture books can get more creative concepts and form a new breakthrough.So that picture books could find a way to present to public and meet the society needs better,which is more suitable for modernization and internationalization.