A Study Of The Commercial Marketing Culture In Shashi

Each city has its own commercial marketing culture,which is closely related to the historical background,the regional culture and the social form of the city.As in the middle of the Changjiang River,the center of Jianghan plain and the Two Lakes plain and in China,Shashi has always been an important gathering place of ports and commercial ports since ancient times,and it has a unique and distinct business pattern.After opening the ports,especially with the reform and opening,commercial marketing culture in Shashi has begun to explore a round of evolution.Commercial pattern has changed from scattered shops or stores to supermarket chains,from business streets to malls or business circles.After more than 30 years of development and wisdom,the city has formed several big business circles,including Beijing road,Hongmen road and Shabei new districts.The commercial marketing culture in Shashi has condensed the experience and creation of the commercial activities in Shashi,which has created a kind of business wisdom and business skills passed from generation to generation,becoming the soul of the commercial economy in Shashi.By listing typical cases,this paper has thoroughly summarized and analyzed the evolution history,explored the updating motivation of the commercial marketing culture in Shashi.It tries to find the defects and disadvantages of Shashi commercial marketing,and put forward reasonable suggestions and solutions to it..The first chapter is the introduction,which introduces the research background of the commercial marketing culture in Shashi;The second chapter is about the concept,connotation and values of commercial marketing culture,and lists its forms and functions.The third chapter introduces the spiritual connotation and development of the commercial marketing culture in modern times in Shashi.The fourth chapter introduces the typical commercial marketing culture at the present times in Shashi,which includes both successful experiences and failures,and explains the changes of advertising form and the meaning of the enterprise market;Chapter five explores the current situation and problems of the commercial marketing culture in Shashi.