China’s Culture Industry Development Research Study On The Internet E-commerce Marketing

China has entered the wide-area which urgent need for the development ofcultural industry marketing specifically to the construction. This time urgent need toprovide interactive facilities of e-commerce platform and complete service system.The development of cultural undertakings to the construction of socialist culturepowers have leading effect. The establishment of China’s own cultural symbol system,cultural value system and culture productivity system is a priority. Entering andrelying on e-commerce system of cultural industries will completely change theexisting business model of China’s cultural industries, which will lead the Chinesecultural industry business model into a new milestone.Therefore this paper chooce China’s culture industry of Internet electroniccommerce as the research object, and analyze the elements that constitute the culturalindustry Internet e-commerce. Through the analysis of the cultural industry of Internetelectronic business investment demand, the article focus on the investmentopportunities. The key analysis of the investment opportunity use the combination ofthe SWOT analysis and normative analysis and empirical analysis, In order to moreaccurately analyze China’s cultural industry Internet e-commerce marketing, and canget a more objective analysis on the development of cultural industry Internete-commerce marketing.The article is divided into several parts: the first chapter briefly analyzes thebackground and meaning of subject, the research content and the frame structure, aswell as the research method, etc. The second chapter analysis the basic conditions ofChina’s cultural industry development. The third chapter analyzes two aspects of thepresent situation of China’s culture industry: China’s culture industry market andculture industry in the Internet e-commerce market. The fourth chapter introduces thebalance of supply and demand of China’s culture industry Internet e-commerce. Andaccording to the above analysis, the article do some economical analysis oninvestment opportunities base on case. The sixth chapter of China’s culture industryInternet e-commerce market investment structure are analyzed and some investorsinto the cultural industry of Internet electronic commerce strategy path, finally summarized the prospects of the development of China’s culture industry, and makethe conclusion points.