Analysis Of Internet Marketing Of Art Websites Between American And China

Since the 1990s, human beings survival mode began evolving in the overall becourse of popularization of the computer, digital life has become an important and universal existence. The popularization of a series of new concepts such as E-commerce, video conferencing, virtual technology and digital library illustrated that Internet has been penetrated into all aspects of life include of political, economic, legal and art society.Meanwhile, the rapid development of the Internet brings network technology and communication technology. Art marketing, as a new paradigm of marketing becomes gradually the new topic about artistic theories research.The main purpose of this research is to analyze the marketing strategy of the art websites in China and America, and compare the differences of their positioning strategy. And, what is the trend which the art websites will develop? Which will be illustrated in detail as follows.1.Cleared up the related theories, methods and development trends of network marketing, art marketing and art network marketing.2.Explained the possibility of this art market network and analysed its specific site and general art classification.3.Analysed network marketing methods of art websites between American and China.