The Study Of The Policy Innovation Of Cultural And Creative Industry In Hangzhou

Cultural and creative industry is a highly integrated industry of culture,economy and technology.With special value orientation and wide coverage,it has become an important index to measure the comprehensive development and competitiveness of a city,even a country.The report of the 19th National Congress proposed that the main contradiction has been transformed in China.Now the main contradiction is" the contradiction between the growing needs of the people and the unbalanced and inadequate development".The report emphasized that we should strengthen the "cultural self-confidence",and "stimulate the cultural innovation and creativity of the whole nation",so as to achieve "cultural prosperity" and achieve"the great rejuvenation of the Chinese nation".The 13th Five-Year Plan proposed to promote the cultural industry to be the pillar industry of the national economy."To promote the innovation of cultural formats,to develop cultural and creative industries vigorously,to promote the integration between culture and technology,information,tourism,sports,finance and other industries".Obviously,developing cultural and creative industry has risen to become an important part of national strategy such as "cultural self-confidence" and "great rejuvenation of the country".By the highest level meeting---The National Congress and the highest level of planning form---"13th Five-Year" plan,the central government of China clearly established the position of cultural and creative industries in the fature economic and social development,and made a clear deployment strategy and development planning.Under this background,An in-depth analysis of the sample---the development of cultural and creative industry in Hangzhou is valuable in both academia and practice.Through the study of foreign and domestic scholars,this paper combed the connotation of cultural and creative industry,the relationship between cultural industry and economy,the policy of cultural and creative industry.Then,introducing the theory of policy innovation and diffusion,this paper expounds in details from four aspects:the connotation of policy innovation,the background of policy innovation,the motive force of policy innovation and the mechanism of policy innovation,and lays the theoretical foundation of this research.Combined with the characteristics of cultural and creative industry,China's national conditions and the actual situation of Hangzhou,from the perspective of causal mechanism,this paper makes a detailed analysis of the three aspects:the motive power of policy innovation,the main network of policy innovation,and the effect of policy innovation.Through theoretical research and case study,several valuable conclusions and implications are obtained:The policy innovation of cultural and creative industry in Hangzhou is the result of the interaction of various dynamic factors,including the central government's political will(political factors),the development pressure and competition pressure(economic factors),the cultural advantages and environmental advantages(social factors).But the political factor is the most fundamental,ultimate,and most important determinant.The important feature of Hangzhou cultural and creative industry policy innovation model is to establish a policy innovation network of multi subjects participation and enhance the performance of public policy innovation greatly.The effect of the policy innovation of cultural and creative industry in Hangzhou are mainly reflected in enhancing the comprehensive strength of the city,leading the transformation of the economy and enriching the cultural life of the residents.Successful government policy innovation will have huge benefits.The successful government policy innovation model of cultural and creative industry in Hangzhou not only accumulates experience for policy innovation for other industries,but also provides a sample of policy innovation for other cities.