| With the development of the global economy and the improvement of livingstandards, consumers’ growing demand for cultural products is increasing, therebyaccelerating the rapid development of cultural creative industry in the world. Into the"post-crisis" era of the21st century, the China’s economy is facing anothertransformation after more than thirty years of reform and opening up, and the impact ofthis transformation is the creativity and innovation. The China’s economy has been anunprecedented challenge as result of the global economic crisis. Sluggish externaldemand, a surge in production costs, excess capacity, economic structural imbalanceand other issues is put in front of us, China’s economy is an urgent need to find a newbreakthrough in order to achieve long-term development, from "Made in China" to"Chinese Wisdom Made" changes is of great urgency. Therefore, the strongdevelopment of cultural creative industry has become a key element in thistransformation.This paper is from the theoretical discussion paper, combing over the past decadeof China’s cultural creative industry development, summarizes the core issues facing thepresent stage of the development of cultural creative industry. I first collation andanalysis of important documents at home and abroad on the development of culturalcreative industry, this laid the foundation for the theory of basic research for thedevelopment of cultural creative industry. It is based on previous related researchachievements, I think that the cultural creative industry as the high-end of theinternational division of labor and the value chain，it has the unique property of thecultural, innovative, high-value-added, fusion, strong radiation resistance, intellectualproperty, high technology, talent characteristics and so on. It is because of these salientfeatures, government should play the important task in promoting their survival,development, maturity, and guide its development direction in the process of thedevelopment of cultural creative industry. Specifically, the government should play therole in the development of leading industries, formulating industrial policies and theboost industrial prosperity in the development of cultural creative industry.After analysis of the role of government in the development of cultural creativeindustry, this paper argues that the cultural creative industry in China has madeconsiderable progress in reform, construction of industrial organization, personneltraining, industrial agglomeration in recent years, cultural creative industry has been further developed. However, we must clearly recognize that, the industrial developmentof the deep-seated problems is in front of us while progress has been made in somebasic level: How to further promote the reform of the cultural management system,increase the cultivation of professional talents, and enhance the comprehensivecompetitiveness of the cultural creative enterprises? How to rationalize the space layoutproblem in the process of industrial clustering, build characteristics, industrial parks,and enhance the overall capability of independent innovation? How to increase theprotection of intellectual property rights in the field of cultural creative, provide goodinvestment and financing policies for the cultural creative enterprises, and formulateappropriate industry development plan? In order to better deal with the deep-seatedproblems of China’s cultural creative industries at the present stage, this paper presentsrecommendations that improving the industrial organization model, readjusting andoptimizing industrial structure and creating a favorable policy environment to promotethe development of China’s cultural creative industry, and promote economicrestructuring. |
