| Cinema is an important platform for cultural construction,which is beneficial to improve urban quality and rich cultural life.Cinema provide film and television cultural services to the masses,meet the growing spiritual and cultural needs of every day.It gradually developed into a multifunctional cultural platform,and become the people share the spirit of reform and achievement of an important tool of cultural development.Has been developing rapidly in the cinema,the competitive environment,the audience satisfaction has a reference value.Wanda cinema,for example,this paper online questionnaire to be distributed on the questionnaire star,questionnaire data through disinfection box validity after inspection,according to the questionnaire survey to obtain sample data,analyze the audience satisfaction research.Combining several main influence factors affecting the cinema audience satisfaction now,using the method of structural equation model,the construction of wanda audience satisfaction model,through the statistics software SPSS,AMOS to analyze the collected data,model fitting,it is concluded that the weights are secondary,tertiary,and the calculation method of determining index satisfaction,finally by means of mean and calculate each factor weight of specific satisfaction index.According to the points out the insufficiencies cinema audiences’ satisfaction index,provide effective Suggestions for cinema managers,can improve the competitiveness of the cinema,also can give the audience a better quality of service... |
