Study On The Multi-agent Interaction Mechanism Of Medical-related Public Opinion

Under the current situation of doctor-patient conflicts,technical empowerment and complicated Internet public opinion,the spread of medical-related public opinion has become an area that needs urgent attention.This research uses social network analysis and case study methods to explore the interactive relationship between the subjects in the spread of public opinion.The study found that the main body of the medical-related public opinion interactive network showed high connectivity,low cohesion,and center-edge structural characteristics.Although there is no monopolistic absolute controller in the medical-related public opinion interactive network,there is key opinion leader with strong influence and obvious emotional tendencies.The media's overall information control in communication has weakened,and there has been polarization: mainstream media is still an important information provider,but the competitiveness of other media has declined significantly.Netizens are more marginally affected.In the interactive network,there are cliques gathered due to close opinions,But the flow of intermediary factors with different viewpoints broke the "echo wall of emotion" of public opinion.From the traditional media to the new media era,the subjects' interaction mechanism of public opinion has changed,and the subjects' influence has also changed.It has changed from a one-way communication centered on media to a multi-faceted interaction centered on parties and opinion leader.Diversified interactions have brought a lot of benefits,helped relevant departments to monitor the changes in potential public opinion,helped the media to push the agenda and guide the direction of public opinion and stimulated the public to participate in public affairs more actively.Of course,there are also some shortcomings in the existing interactions.There is no irreconcilable contradiction between doctors and patients,the media,opinion leaders and public.The research proposes a feasible way to respond to medical-related public opinion in the future,in order to achieve the ideal pattern of harmonious doctors and patients expected by all parties in a more systematic way.