Research On Public Opinion Management Of A Third Level Hospital In Zigong In The New Media Era

Now with the advancement of information technology and the development of new media,the public has more opportunities to receive news,and can browse news on the computer mobile phone at any time,and the lyrics reflect the views of the masses to a certain extent,accompanied by doctor-patient relationship.Increasingly,the medical incidents are also emerging,and we often see reports of disharmony between doctors and patients.The new media is a double-edged sword,which not only improves the speed of news dissemination,but also allows the audience to see the news faster,and there are also some untrue reports in the new media.A small event is advertised by the media and may undergo a fundamental change.Therefore,it is very important for the hospital to create a good public opinion environment to deal with the public opinion and promote the healthy development of the hospital.This paper explores the characteristics of new media and the reasons for the hospital’s public opinion crisis in the new media era.Based on the related theoretical knowledge combined with the public opinion management and crisis response of a third-level hospital in Zigong,a case study was conducted.The hospital’s experience in dealing with public opinion,achievements and shortcomings.Based on the specific situation of the hospital,combined with successful cases at home and abroad,it puts forward methods and suggestions for dealing with public opinion.For example,we constantly improve laws and regulations,promote the process of real-name network system,and severely punish all kinds of cybercrime.The hospital should actively improve the media environment,strengthen the trust of patients in hospitals,establish a hospital credit system,and the hospital should establish a sound and sensible management system,build corresponding mechanisms,improve the ability of public opinion management staff,and master dynamic public opinion information in peacetime.Reasonable and effective early warning work,assessment of public opinion,improvement of internal management level of hospitals,improvement of medical service quality of hospitals,etc.This paper first expounds the research background,introduces relevant theories,and uses the theory of crisis management,crisis life cycle theory and other theories as research tools to explore the relationship between the new media era and the hospital’s public opinion crisis.Taking a hospital in Zigong as a specific case,the countermeasures in publicopinion management were discussed,and the results and shortcomings of the hospital in the public opinion management were analyzed.Finally,from the specific situation of the hospital,the hospital should adopt in the new media environment.Measures.