Research On Internet Public Opinion Management Of Hospitals In The Integrated Media Age

In recent years,the rapid development of the internet has penetrated into all aspects of people’s work,life and learning,and has profoundly changed people’s behavior and thinking patterns.With the beneficial results of the information revolution,the new media is progressing rapidly.The traditional media have also exerted unique characteristics and advantages.In order to maximize the advantages of the two.through the optimization of processes and the reengineering of platforms,effective integration of media resources and production factors,to realize the media intergration,the transformation of single-media competitiveness into the synergy of multiple media,making information ubiquitous,omnipresent,and useful,realizing full-media,holographic media,all-media,and full-effect media.In the integrated media age,internet public opinion has spread more rapidly and normally,and coupled with the problems of public hospitals’ single public opinion strategy and low efficiency,this has brought new challenges to public hospitals in Inner Mongolia,so do hospital managers.This paper analyzes and studies the current situation.typical cases.and rules of the evolution of internet public opinion in hospitals in the current media environment.Taking the F public hospital in Inner Mongolia as the main research object.to summarize the useful experience of F public hospital’s internet public opinion management in practice.Study and explain the working methods of hospital internet public opinion management in the integrated media age,and consider and discuss the problems existing in practice.It is pointed out that the management of hospital internet public opinion should improve the scientificity of the early warning monitoring.the management mechanism,the working team.the integrated media construction.and build integrated media matrix.These measures will improve the management of the hospital’s internet public opinion furtherly.The thesis consists of six parts.In the first part.the author expounds the background,significance.the domestic and international research,main research contents and methods.innovations and difficulties of this paper.The next part expounds the related concepts and theory of internet public opinion.focusing on the related concepts of internet public opinion monitoring and management.news release.and public opinion guidance.The third part to study and explain the existing circumstances of hospital internet public opinion management in China and the measures taken in the F public hospital of Inner Mongolia.The fourth part summarizes and refines the problems existing in the F public hospital’s internet public opinion management,mainly including the limited ability of the internet public opinion early-warning monitoring,the imperfect internet public opinion management working mechanism,the inadequate ability of the internet public opinion workforce,and the need to improve the level of hospital media platforms’ integration.The fifth part analyzes the causes of public opinion management problems in F public hospital.The sixth part puts forward the countermeasures and suggestions for the internet public opinion management of F public hospital.