Mobile Medical Platform Business Ecosystem’s Evolution Mechanism Research:Based On The Two-Period Evolutionary Game

Mobile medical platforms play a more and more important role in gathering the ecological resources of platform,optimizing allocation of medical resources,promoting the transformation and upgrading of medical industry,alleviating the difficulty of medical treatment and so on.However,mobile medical platforms also face a bottleneck in the fast-growing,main show is information island still exists,the platform architecture is not yet perfect,the problem such as business model is not mature,in the early stage of the platform can’t form scale flow,later also will not flow to liquidate,weakly sustainable development ability of the platform.Implementation platform,therefore,the parties involved resources supply and demand matching and dynamic balancing interests,forming good ecological operation,thus promote the sustainable development of the mobile medical platform is key problem in this paper.In view of this background,based on the platform and business ecosystem research for the introduction,the method of USES evolutionary game analysis of the evolution mechanism of mobile medical platform business ecosystem,the practice of the typical mobile medical platform enterprise development difficult problem into the theoretical study,construction of mobile medical platform evolution game model,and then by the method of simulation verify the feasibility of the model is scientific.The differences of this article is based on the platform of the target,mobile medical platform development stage of business ecosystem is divided into two stages,namely the flow period before and after the flow period,based on this division,this paper analyzes the influence factors of two stages of evolution,and to establish a mobile platform for medical business ecosystem two-phase evolutionary game model,including former flow period based on evolutionary game and the flow of knowledge sharing based on revenue during the period of the evolution of the game,through the model analysis indicates that the main parameters affecting the model,and the evolutionary game model of flow period after simulation and validated in this paper.From the point of view,this paper get three conclusions:first,in the former flow stage of platform operators,and improve the capacity of platform user incentive and guarantee measures;Secondly,support for the platform operators,the supervision and incentives of the platform partners and encouragement measures for the end users in the post-flow stage;Thirdly,the relationship,interests and information of the commercial ecosystem of mobile medical platform affect the healthy evolution of the platform.It is necessary for the development of the evolution of the three-tripartite resources of the commercial ecosystem of mobile medical platform.On the one hand,this research concludes that the theoretical framework of the platform commercial ecosystem is enriched and improved by combing,deconstructing and integrating the theoretical elements of the platform and the commercial ecosystem.Game theory on the other hand,the evolution of the thought and method is applied to mobile medical platform mechanism research,put forward based on the platform to participate in the parties under the optimal decision of business ecosystem benefit dynamic equilibrium model,is helpful to reveal the inherent law of mobile medical platform development.It also will be helpful for the establishment of a batter business ecosystem and sustainable development in Zhejiang and China’s mobile medical platform,and provides more targeted policy recommendations and strategic measures.