Research On The Construction Of Topic Report Framework Of Traditional Chinese Medicine From The Perspective Of Health Communication

Traditional Chinese Medicine(TCM),as a traditional medicine science in China,has a history of more than 2000 years since the formation of TCM theory in the Chunqiu period.Before the introduction of Western medicine into China,traditional Chinese medicine played a major role in social medicine,and its efficacy has been fully verified in the long history.However,after the New Culture Movement,"science" became the main trend of thought of the society,and traditional Chinese medicine was questioned because of its special theoretical system.With the impact of Western medicine,the status of traditional Chinese medicine gradually declined.Today,with the fault of talents and other reasons,the inheritance and development of TCM is further challenged,and the treasure of TCM in China is even facing the inheritance dilemma of no successor.In response to this phenomenon,the state has formulated many relevant policies,intended to support the development of TCM.As the organ newspaper of the CPC Central Committee,People's Daily has naturally become the main position to publicize TCM information.From January 2008 to December 2017,10 years' reports on the topic of traditional Chinese medicine in People's Daily were selected as samples for this research.By combining the quantitative and qualitative methods,through the analysis of the construction and the relevant framework analysis of the topic reports of TCM,the paper aims to find out the rules of the topic reports of TCM in People's Daily,point out the problems,and put forward suggestions,so as to better propagandize and promote it,so as to revive it and continue to benefit the people of our country.