Research On The Health Communication Of "People's Daily" WeChat Public Account In The New Crown Pneumonia Epidemic

The outbreak of the novel coronavirus pneumonia in 2020 was the third major public health event that broke out in China after SARS and nail flu.Novel coronavirus pneumonia in the people's daily We Chat official account was used to study the health communication contents and agenda setting and public opinion guidance in 2020 1-3.Novel coronavirus pneumonia official account of We Chat daily is analyzed by text analysis.It is analyzed from four aspects: reporting genre,reporting theme,reporting sources and reporting forms.It shows how We Chat official account of people's Daily reported health reports on epidemic situation.Novel coronavirus pneumonia outbreak is divided into three periods: incubation period,outbreak period and diffusion period according to the definition of the four stage of major public health emergencies.The 1-3 month is divided into three periods:incubation period,outbreak period and diffusion period.This paper also makes an in-depth analysis of the agenda setting and public opinion guidance of how the We Chat official account of the people's daily conducted health communication in these three periods.This article will also analyze in depth the way the We Chat official account is constructed in the people's daily,and how it will be constructed in the same way as the public agenda and policy agenda,so as to spread the health in the epidemic situation and play the role of the media.The people's daily still has some shortcomings in playing the role of new media in health communication,and this paper also puts forward the improvement path.