Health Information Seeking And Adoption Behavior Of Rural Residents

The fact that the rural population accounts for the majority of the national population is the basic national condition of China.Paying attention to the life of rural residents and promoting rural vitalization is of great significance to the modernization of our country.It is a worthy topic to study residents' health information behavior in the rural environment,guide the rural residents to choose appropriate ways to search for health information,obtain accurate and reliable health information and make effective use of it.The purpose of this study is to explore the basic characteristics of rural residents' health information seeking and adoption behavior,and to analyze the mechanism of rural residents' health information seeking and adoption.Firstly,the author conducted semi-structured interviews with 22 rural residents of different ages and coded the interview data.Then,based on the qualitative research results,a questionnaire was prepared to conduct a large-scale survey on rural residents,so as to understand the basic characteristics of rural residents' health information seeking and adoption behavior,and examine the differences between rural residents' health information search and adoption behavior of different ages.Further study on the rural residents' health information seeking and adoption behavior correlation model is analyzed and inspection,found that rural residents in the process of health information seeking,r health information quality and the trust of information sources will affect the subjective feelings of the risks and benefits,thus affect the information adoption behavior,and further information adoption behavior affect rural residents for information seeking.In this process,health concerns regulate the role of subjective perception in information adoption.At the same time,the health self-efficacy of rural residents will affect the health information adoption behavior and the sustained health information seeking behavior.Of this study is to focus on for the health information seeking and adoption behavior of rural residents,enrich the research in the field of health information,is helpful to provide scientific theoretical basis for relevant departments to formulate rural health policies and provide health information services.