Study On The Communication Of Aids Health Education In Guangxi Colleges Under The New Media Environment

Data from the National Health Council show that in recent years,15-24-year-old students have reported an increasing trend in the number of people infected with AIDS,the proportion living with HIV infection in the total population infected in the corresponding year has increased from 5.77%in 2008 to 23.58%in 2017.At the same time,the AIDS epidemic among college students in Guangxi has been rising,and since 2010-2016,new discoveries in Guangxi have reported an increasing trend of 15-24-year-old juvenile infections,and the proportion of male same-sex transmission has increased year by year.In the era of highly developed media,it is not ideal to use new media to carry out the dissemination effect of AIDS health education in colleges in Guangxi.Combining with the multi-disciplinary theories of communication,advertising and public health,this study carried out a survey on the knowledge and attitude of AIDS prevention and treatment and the acquisition of relevant information based on the students' groups in Guangxi,and investigated the relationship between the acquisition of health information and the knowledge of AIDS prevention and treatment,and the attitude of prevention and treatment.It is expected to explore the new media contact habits and health information needs of young students'groups,so as to formulate the optimization strategy of AIDS health education Communication in Guangxi colleges and universities under the new media environment,and promote the effective dissemination of prevention and treatment of health information.The study found that the knowledge mastery and attitude level of AIDS among college students in Guangxi are generally low,and knowledge will significantly affect their attitude.Students'initiative to obtain relevant prevention and control information is not high,compared with traditional mass media,students are more inclined to obtain information from the new media,but at present,the work of newly media health education for college students is still not in place,in addition,the content of health education on AIDS prevention and treatment in colleges and universities lacks interactivity,continuity,relevance,not deep enough,etc.,which are the main shortcomings at this stage.Based on the results of the investigation,this study puts forward four communication recommendations:use new media contact habits of college students to spread prevention and control information,issue health reminders;strengthen the integration of new media and traditional communication channels,enhance interaction with college students;strengthen new media channels AIDS health communication content construction,attract students' attention;use new media to improve targeting,to realize the interpersonal communication of health information,group communication.