Television Media Health Communication Research

Health is human's the most valuable treasure. The economy developed more and the society improved more, people demand more health, especially more health information. For a long time, spreading out knowledge, information and action about health only limited in "sanitation propaganda" or "health education" category. Not only health department but also media all consciously introduce sanitation and health knowledge through public communication media like newspaper, TV, etc.The public communication medias are always doing this health information propaganda and education passively. Strengthen public communication media's health communication consciousness should bring up to the date, when science and technology improved, economy developed and media technology and concepts updated daily.Health Communication mainly is the action and process to transfer and share health information. Health Communication research mostly focused in two levels: individual communication and public communication. As of public communication level, Health Communication is to use public media pass information about health to prevent diseases and promote health (Jackson. 1992).On one hand. Health Communication is a branch of communication. In Mainland China, many health communication workers are medical or sanitation worker who have a medical major background. The research is more focused in medical area because of the different research start and tropism. There should be more media researched join in Health Communication research to combine both of them. It is good to develop public media theory research idea and enrich "Health Communication" researcher team.On the other hand, modern ''Health Communication" couldn't do without technical advantage and impact of public media. Its communication process includes many public media phenomena and rules. In this health century of 21^st century, audiences' health requirements also pass a efficiency information to media: '"Health Communication" no doubt is a new focus and challenge when facing a ardent media competition.In our country, public media play a very important role in reporting big public health problems, especially TV media. 87% of Chinese got their information about HIV. TV media's "Health Communication" research has very important theory and practical meaning.