Study On The Investment Mode Of NingXia Medical University General Hospital Under The Medical System Reform

With the rapid development of China's economy,the growing demand of high quality medical services and the increasingly prominent contradiction between medical resources are scarce.In recent years,the government has published a series of promoting the reform of public hospitals,encourage and guide the social capital into the hospital industry policy.New reform policies will promote capital market the investment behavior of all kinds of investment main body for the healthcare industry.Under the new situation,public hospitals are facing a new challenge:on the one hand,in the "medicine" and"go to town government" policy changes,to complete the transition of the business idea;On the other hand to deal with foreign capital and private capital competition and the impact of China's medical service industry.Public hospitals to keep stable development,optimize the capital structure,expand the scale of development,defend themselves against risk,it is necessary to innovative thinking,draw lessons from market-oriented mode of operation and enterprise capital operation mode.As the northwest region of Ningxia Medical University General Hospital comprehensive strength of the top comprehensive three armour hospital,for the implementation of the reform of public hospitals,integration regions of high quality medical resources,and promote the development of medical and health undertakings in northwest region plays an important role,Ningxia Medical University General Hospital's institute of advanced experience of the industry in recent years,adopt collectivization development strategy,medical group has begun to take shape.In this paper,from two aspects of controlling investment and holding theory perspective,through a PEST,porter five models,analysis tools such as market force model,compares the domestic hospital investment mode,the characteristics of different study design in Ningxia Medical University General Hospital Medical Group investment patterns,capital for future hospital group closely linked has practical significance and strategic development.