Research On Development Strategy Of TW Salmon Company

TW Salmon Company was founded in 2006.It relies on the natural high-quality resources of Dujiangyan.It specializes in salmon breeding and cold water fish research and development.Its products are mainly sold to the wholesale sector of aquatic products.Its profit margin and added value are very low,and its sales channels are stable and single.In recent years,the popularity of market-oriented aquaculture system and the development of e-commerce have impacted the traditional strategy of TW Salmon Company.In addition,the adjustment of domestic industrial structure has made the strategic transformation of TW Salmon Company inevitable.By using the methods of literature,case study,induction,QSPM matrix,RING-RATIO scoring and other management analysis tools,this paper takes TW Salmon Company as the research object and carries out the research on enterprise strategic management,which is divided into six chapters.Chapter 1 briefly introduces the background,significance,content and research route of this research,combs and forms a literature review on the basis of reading the relevant literature of strategic management of agricultural enterprises;Chapter 2 introduces the level of enterprise strategy at the branch,business and functional levels,and analyses the development situation of salmon industry in China.After introducing the current situation of enterprises and business development,the macro-environment faced by enterprises is analyzed from the political,economic,technological and social dimensions,and the industry environment and internal environment faced by enterprises are analyzed to provide support for the following strategic formulation.The fourth chapter makes SWOT analysis based on the conclusion of the internal and external environment analysis,and carries out TW Salmon Company's strategic category based on QSPM matrix.The fifth chapter is the study of the safeguard measures for the implementation of the strategy,and the last part is the conclusion of the study.Through the above research,this paper makes a systematic analysis of the internal and external environment of TW Salmon Company.Through the analysis,it is concluded that the company should choose the vertical integration strategy and get the specific content of strategy implementation.The development of this study enriches the relevant research results of strategic management of domestic agricultural enterprises,especially fishery and aquaculture enterprises.The research ideas and methods of this paper provide useful reference for similar enterprises to carry out strategic management.The research results of this paper will help to optimize the existing industrial structure of TW Salmon Company and promote the process of strategic transformation of TW Salmon Company.