Comprehensive Development Of The Pigmented Wheat Resources

In recent years,in the era of rapid economic development,the use of functional food instead of drug treatment has become a national health trend.This paper based on the pigmented wheat resources selected by the Sichuan Agricultural University and Triticeae research institute.This project has carried out some explorations on the development and utilization of color wheat based on the characteristics of color wheat.To promote the pigmented wheat products,we filled out a questionnaire to learn marketing strategies are analyzed in details,we carried out the practice of product presentation and designed the product LOGO and packaging.The main findings are as follows:(1)Market: In the early,our feedback information of the survey was conducted in the form of questionnaire,and combined with existing market data analysis.The pigmented wheat products market is based in the southwest region of Chengdu,the target customers are white-collar workers who are generally in sub-health status,high income level and strong consumption ability.We should also pay more attention to the young mothers.(2)Products: Wheat produce by Sichuan natural regions is suitable for biscuit and cake which are popular in young people.So we develop some types of pigmented wheat products,such as the whole pigmented wheat flour,wheat bran dietary fiber ice cream and pigmented wheat cookies.Through sensory experiments and the determination of the expansion rate and melting rate of wheat bran ice cream,it was determined that the 1.5%wheat bran addition amount is most suitable for ice cream,and the 20 g pigmented wheat flour addition amount is the most suitable for the pigmented wheat cake,and the addition amount of 10-25 g.Suitable for making pigmengted wheat biscuits.(3)Design: For establishing the color wheat brand,we designed the LOGO of the pigmented wheat products,the color wheat comes from the colorful word in English by using a homophonic pronunciationto reflect concept of health,environmental protection,adore nature.We also design a series of product packaging for pigmented wheat characteristics,including the subject of pigmented wheat animal crackers biscuit packaging,and kraft paper as material reflect the whole wheat flour packing of ecology,natural feel.In order to allow consumer to more quickly and easily understand the contents of the project and related products,a three-fold brochure was specially designed and produced,and also established the color wheat's official website.(4)Marketing: To widely publicize the pigmented wheat products,t New media such as WeChat Office Account,Weibo,etc were used to expand popularity,.Through the promotion,we build the cooperation with some enterprise,such as Sichuan Tinafu Bank,Fanpu Farm,etc.).We sell the pigmented wheat products by use of B2 B channels,and 110 anniversary of Sichuan Agricultural University to market.At the same time,We took part in the China College Students' Entrepreneurship Competition gain attention.and provided product tasting experiences during the event.We also participated in the production section and held a baking theme experience day.Using practical actions to promote the development of agricultural modernization,promote the development of Internet agriculture,and promote agricultural products to a higher consumption platform.(5)Future concept: The project has entered Sichuan agricultural university business incubator.In addition,the project will gradually build ecological farms in the future.At the same time,it will use pigmented to carry out “farm painting”.Rural areas provide new opportunities for the development of leisure and sightseeing agriculture.