Application Of Ecological Design In "Moonlight"Agricultural Products In Packaging Design

In recent years, along with the advancement of urban lifestyle is fast, more and more consumers chose the way of rural leisure to ease the stress, thus driving the rapid development of rural tourism economy. Due to the correct leadership of the municipal party committee, municipal government and the district party committee, build the zhuzhou fairy lotus pond moonlight project studies, ridge area..Lotus pond moonlight is set to eat, live, travel, tour, entertainment in one of the ecological livable, cultural leisure projects, which are more demanded deeper creative packaging of agricultural products to drive the brand development, promote the lotus pond moonlight project in the whole advancement.Farming culture, basic implementation idea based on local characteristics to join the ecological design elements of strategy, brand positioning in the natural, parity, guileless, simple food. To return to natural way of life throughout the entire packaging design. First of all, from several aspects such as form, materials, decoration design, secondly considering the development trend of the packaging, and at last the project marketing strategy of late.