The Packaging Design Of The Brand Guofucheng Yongxing Sweet Orange

Yong Xing sweet orange is a special fruit product in Yong Xing County of Hunan province.Through carefully cultivation,its pulp develops well,and tastes sweet and fresh.Yong Xing sweet orange has won the golden prize of the 2nd China International Modern Agricultural Exhibition.Meanwhile It has continuously won the golden prizes and Best-selling prizes of the 7 sessions of Hunan Agricultural Exhibition.It's a famous brand of Hunan orange products.In the national famous and premium fruit expo and the Chinese fruit and vegetable industry brand forum,Yong Xing sweet orange was officially awarded the "China's top ten orange" title.In order to further promote Yong Xing sweet orange,packaging it with its brand-based design seems to be particularly important.Packaging is an important way to promote your brand.Facing a variety of packaging of Yong Xing sweet orange,Yong Xing needs integration,to create the core brand and packaging design is imperative.Cultural and geographical characteristics are key factors fruit packaging design need to focus.You have to get a more understanding of Yong Xing County culture,a deep comprehension of consumer psychology and market economics,an in-depth research of modern design aesthetics,combined with product characteristics and consumer groups research,before you can design a package in line with market demand.“Fruit Rich Orange” Yong Xing sweet orange packaging is designed for sales,logistics and display.it uses a simple and beautiful visual design and two-color printing,highlight the fruit through a simple packaging structure design.Agricultural product packaging design needs to convey its producing area characteristics of humanities,product highlights,combined with its consumer groups positioning.Packaging is to establish an important bridge between consumers and their commodity awareness.Today as we have more critical requirements towards aesthetic standards and humane,packaging and commodities have been integrated.As a regional agricultural products brand,Yong Xing sweet orange's packaging design is still on the traditional stage.In order to make a breakthrough,the new packaging design will be innovated based on Yong Xing sweet orange's fruit characteristics,consumer groups position and ecological packaging requirements.