Development And Application Of Crab Cultural Resources In The Development Of Shanghai River Crab Industry

With the increase of the per capita disposable income,the special aquaculture industry,named river crab industry,has been booming,and the development and utilization of crab cultural resources has also received increasing attention.Shanghai is the hometown of the Yangtze River strain of Chinese mitten crab,and the crab culture is profound.As a sub-subject of the technical system of the river crab industry in Shanghai,this study attempts to sort out and analyze the potential value and application theory basis of crab cultural resources,the social cognition of Shanghai crab culture and the development status of crab industry and the problems existing between them.The strengths and weaknesses,opportunities and threats of the development and application of crab cultural resources in the development of crab industry in Shanghai are analyzed by using SWOT model.This paper puts forward some suggestions on how to develop and apply crab cultural resources in the development of river crab industry in Shanghai,so as to provide reference for the transformation and upgrading of river crab industry in Shanghai.This study analyzed the development track and characteristics of crab industry through literature tracing,data analysis,field investigation and so on,and found that crab cultural resources have the following value and function to the development of river crab industry in Shanghai.First,the integration of crab cultural resources and river crab industry can increase the added value of river crab industry.Second,it can promote the extension of river crab industry from the primary industry to the second and third industries,and expand the growth space of river crab industry.Third,it is helpful to refine the characteristics of Shanghai crab culture,increase the cultural connotation of river crab industry,and enhance the local brand popularity of Shanghai crab.Fourth,it is helpful to bring into play the spreading effect of crab industry and promote the development of new industries,such as crab cultural and leisure tourism and so on.Through the questionnaire analysis,this study found that the social awareness of Shanghai crab culture is not high.After entering the 21 st century,Shanghai has made breakthrough progress in breeding of seed crabs and breeding technology of adult crab.The way of breeding is also diversified,such as Chongming mode,Songjiang mode and other ecological breeding methods.With the implementation of the technical system project of the Chinese mitten crab industry by the Shanghai Agricultural Commission,Shanghai has not only become an important production base of the seed crabs for Chinese mitten crab,but the supply of “Jianghai 21” seedlings is in short supply.The popularity of adult crab products such as Chongming Clear Water Crab is also increasing,and its influence in the national river crab market has steadily expanded.However,although the crab industry in Shanghai has made great achievements in recent years,there are still some urgent problems to be solved in the development of crab culture and industry in Shanghai,such as the lack of arrangement,development and utilization of crab cultural resources in Shanghai at present.The comprehensive influence of these factors has led to the low popularity of the local brands in the Shanghai crab industry.This study applies the theories and methods of fishery economic management,cultural economics,SWOT analysis,focusing on how Shanghai integrates crab cultural resources to create the added value of crab industry,and analyzes the development and application of crab cultural resources in the development of crab industry in Shanghai.The results show that its advantages are that Chinese people have a long history of crab eating,and created a meaningful and profound crab culture.Shanghai has unique natural conditions and is the swamp of Yangtze River crab.It is suitable for seedling culture and breeding of Chinese mitten crab.After years of accumulation,Shanghai has formed a rich cultural tradition of crab eating,and derived many other classic delicacies.Its disadvantages are that Shanghai crab culture innovation consciousness is lack,lack characteristic river crab deep processing product and derivative product development.The local brand consciousness is weak,the tension between the product brands is greater than the overall cohesion of the local brands,and the scale production level is low.Its opportunities are that the attention and support of the government,the scientific and technological support of scientific research institutes,the standardization construction and function of river crab trade association.Shanghai crab market is full of potential for development.There is an exuberant demand for high quality crab,crab paste,crab sauce,crab meal and so on,and the demands of people for crab cultural resources are increasing day by day.The threat is that good crabs from all over the country are rushing into Shanghai river crab market,so there are many local brands and fierce competition,and the lack of innovative talents for crab culture transformation cannot keep up with the needs of the development of the situation for the excavation and transformation of crab cultural resources.In view of the advantages,disadvantages,opportunities and threats,this study puts forward that the development and application of crab cultural resources in the development of crab industry in Shanghai should focus on the following aspects.Growth-oriented development strategy is to establish demonstration point of crab industry development,extend the industry chain of crab,realize intensive and large-scale operation of crab industry.The strategy of transformation and upgrading is to improve the innovation consciousness and ability,and to improve the influence of local brands in Shanghai.Diversified development strategy,that is,using scientific and technological innovation,on the basis of continuously improving the advantages of seed crabs,improving the specifications and quality of crab breeding,optimizing the industrial structure,reasonable exploitation and utilization of crab cultural resources,creating local characteristics of Shanghai products.Cooperative development strategy is to give play to the cooperation mechanism,cultivate relevant talents,and promote the development of industrial integration.Relying on the construction of the technical system of Chinese mitten crab industry in Shanghai and the construction of Chongming World-class Ecological Island,this paper puts forward the concrete thinking of exploiting and utilizing crab cultural resources to promote the development of crab industry in Shanghai.Excavating the resources of crab culture in Shanghai,classifying and researching,refining the characteristics of the crab industry in Shanghai,integrating into the development of crab industry to enhance the affinity of local brands.We will rationally allocate crab cultural resources in Shanghai,enhance the creative transformation and application of crab cultural resources,organically inject crab cultural resources into various production links of the crab industry,and promote the extension of the crab industry to the second and third industries,and gradually optimize the level of industrial structure of the primary,secondary and tertiary industries.Strengthen the popularization and popularization of crab cultural resources,enrich the consumption atmosphere of crab and its derivatives,and attach importance to the construction of brand culture of crab products.We should strengthen the construction of talents,improve the development ability of crab products,construct the development pattern of “science,technology,ecology,economy and culture” of crab industry,strengthen the marketing and promotion,and enhance the influence of Shanghai crab local brand in the national crab market.