Research On The Development Of Ginkgo Industry In Nanxiong City

This study is carried out under the background that Nanxiong city has abundant ginkgo resources and has a number of favorable policies.The purpose is to develop the ginkgo industry in Nanxiong city and provide impetus for the economic development of Nanxiong city by combining the advantages of the ginkgo resources in Nanxiong city.Domestic research review considers ginkgo industry development mode,ginkgo industry development strategy and ginkgo industry existing problems from three aspects,while foreign research review mainly starts from ginkgo processing and ginkgo planting two aspects.This study adopts three methods: literature research method,SWOT analysis method and environmental capacity calculation method to collect information,sort out data and conduct research.The innovation of this study is to treat the ginkgo industry as a whole and study the development mode of the ginkgo industry in Nanxiong city in combination with the latest supporting policies,so as to keep pace with The Times and provide feasible development countermeasures for the ginkgo industry in Nanxiong city.The theoretical basis of this paper is the theory of sustainable development and the theory of agricultural industrialization.At present,the development status of ginkgo industry in Nanxiong city is that the ginkgo planting scale is small,the ginkgo processing scale is small,the processing technology is relatively backward,and the ginkgo tourism development momentum is good.Factors affecting the development of ginkgo industry in Nanxiong city include: small scale of ginkgo planting in Nanxiong city,lack of leading enterprises in ginkgo industry,low level of industrial development of ginkgo industry,insufficient attention paid to ginkgo industry and insufficient promotion of ginkgo products.And through the SWOT analysis of the southern city of male ginkgo industry,after the analysis of strengths,weaknesses,opportunities and challenges are analyzed in crosslinking,and connecting with the problems,to the south city of male ginkgo industry development put forward the development strategy,nine this nine strategies after a reasonable classification and combination,formed a set of a certain guiding development strategy.Determine the key position of ginkgo industry development,strengthen the foundation of ginkgo industry: focus on the development of ginkgo industry,clarify the strategic position of ginkgo industry;Strengthen ginkgo scientific research infrastructure construction,give play to talent station function;To expand the scale of ginkgo cultivation and promote the upgrading of ginkgo industry;Vigorously develop ginkgo processing industry and increase the added value of ginkgo products: establish ginkgo industrial park to maximize the resource advantages of ginkgo;Relying on fine chemical industrial park,help ginkgo industry development;Multi-level publicity of ginkgo products to enhance awareness;To explore the inner cultural deposits and promote the development of ginkgo tourism: to explore the cultural connotation of ginkgo and build ginkgo characteristic town;Develop "slow tourism" and expand the scenic area;Integration of Nanxiong city tourism resources,the development of "ginkgo +" tourism.