The Investigation And Report The Development Status Of Yanbian Pingguoli And Korla Pear

Yanbian Pingguoli and Korla pear are both northern characteristic pear varieties,and their industries occupy an important position in regional economic development.In recent years,all links of Pingguoli industry in Yanbian have shown incompatibility with market development,which not only stagnates the development of its own industry,but also has serious impact on the economy of the main producing areas.Yanbian Pingguoli and Korla pear have many similar basic conditions in industrial development,for example,they have unique fruit quality and breeding value.They are all geographical indication products of China.In terms of production,cultivation management,brand building and maintenance,we can learn from the successful experience of KorlaPear and apply it to the development of Pingguoli industry in Yanbian area in combination with the actual situation of Yanbian Pingguoli development.This paper takes the current situation of Pingguoli and Korla pear in Yanbian as the object of investigation.Through reviewing the development of Pingguoli and Korla pear industry at home and abroad and related research,consulting literature,in-depth on-the-spot inspection,visiting discussion and other forms,using agricultural statistics and other relevant data and text description,then expounds Pingguoli and Korla pear current situation and existing problems of cultivation history,planting situation,fruit quality,variety breeding,management,processing and sales traded in research areas such as Dongning area of Heilongjiang province,Fuxin area of Liaoning province,Bayannaoer area of Mongolia province,Zhangye area of Gansu province,Yanbian area and Bazhou area.Based on the results of field investigation,the development status of Pingguoli and Korla pear were comprehensively compared and analyzed.It was concluded that Yanbian Pingguoli had the advantages of production technology,resources,science and technology,transportation,planting planning,orchard management,degree of organization,commercialization,labor disadvantage,policy direction,national pear industry system and cultural tourism.The development opportunities,natural disasters,industrial competition,technology promotion and brand building threats of logistics and business industries are discussed.SWOT matrix is constructed to obtain four strategic choices of SO,WO,ST and WT.Eight countermeasures and suggestions for the development of Pingguoli industry in Yanbian are put forward in order to make its industry develop healthily and sustainably.