A Study On The Development Of Pearl Industry In Zhuji Based On The Perspective Of Residents' Consumption Upgrading

The nineteen major party points out that China's economy has shifted from a high speed growth stage to a high quality development stage.Now,China's economic structure has undergone significant changes,the consumption of residents has been accelerated,innovation has entered an active stage,and consumer demand has been moving towards high-end,diversified and personalized.Zhejiang Zhuji pearl industry as the world's largest freshwater pearl center,in the face of "menacing" consumption upgrade trend,how to seize the opportunity and promote the development of China's jewelry,the transformation and upgrading of traditional industries has important significance.Therefore,from the perspective of consumption upgrading and industrial development,this paper takes Zhuji pearl industry in Zhejiang as the research object,and literature review on the correlation between consumption upgrading,consumption structure and industrial structure and pearl industry development.According to the survey data of Zhejiang Province Pearl Industry Association,the industry chain from pearl breeding,processing and sale of three aspects,analyzed the current situation of the development of Zhuji pearl industry,and a comprehensive analysis of the concept of consumption,consumption patterns and consumer formats of three aspects of the pearl industry development,on this basis,through the SWOT analysis pointed out the consumer to upgrade the development direction of Zhuji pearl industry under the trend of.Finally,the relevant policy recommendations are put forward.The study found that,although the Pearl of Zhuji occupies a high proportion in the global pearl production,but compared with the international advanced level,there are still breeding quality is not high,lack of capacity,design and development of cultural tourism development is not fast,short board,unable to meet the domestic residents of the growing consumer demand for Pearl products.Especially in the context of consumption upgrading,the consumption concept,consumption mode and consumption format have a certain impact on the development of pearl industry,of which consumption concept has the greatest impact on pearl industry,followed by consumption patterns and consumption formats.Finally,in order to improve the development level of pearl industry,we put forward policy proposals in five aspects: innovating demand supply,expanding marketing channels,strengthening brand building,building pearl towns,and increasing policy guidance.