Research On "DMS" Pet Brand Image And Derivative Design

Nowadays,pets have become the focus of attention.People pay more and more attention to pets,and the market for pet supplies is quietly rising.At first,people's investment in pets was limited to a rope,a broken bowl and a pile of leftovers.With the continuous improvement of the economy and living standards,people's concern for pets has been continuously improved.In order to make pets more comfortable,the market has continued to New pet supplies and pet service facilities have appeared to cater to people's needs.This thesis researches the prospects of the pet market,pet behavioral psychology,the person of the pet owner and the person who may be in contact with the pet,and analyzes the existing pet brands and pet supplies in the market,combining the brand image design elements,and the brand design method.,product design elements,etc.,to design a more consistent image of the pet brand image and pet products that fit the Chinese market.Taking the “DMS” brand as an example,it designs a simple and elegant brand logo and brand image,fully embodies the harmonious coexistence of pets and humans,and conducts humanization improvements through the research on rare pet products in the market,designed to meet the needs of pets themselves.Demand,which provides convenience for pet owners and protects any pet supplies that may come in contact with pets,designs packaging that is designed to showcase the product itself.In the era of continuous social development,the protection of pets and the maintenance of harmony among people are the topics we should focus on.Forget about a harmonious society and green design as the starting point for the survival and development of pets to bring about a dramatic increase,and continue to promote the harmonious relationship between humans and pets To meet more needs of breeders and pets.