| With the rapid development of real estate industry,the number of decoration design enterprises in China is increasing to meet the huge demand of the market.In the process of market development,affected by the fluctuation of the real estate market,the competitive pressure faced by the decoration design industry in our country is constantly increasing.How to better maintain the development of the enterprise is a problem that every decoration design company must think about.In the process of enterprise development,the development of enterprises can not be separated from marketing management,especially in the process of marketing management,we must determine the scientific marketing strategy,help enterprises to clarify the future development direction and steps,and achieve the sustainable and stable development of enterprises.Therefore,it is of positive significance to analyze the marketing strategy of decoration design company and make corresponding adjustments according to the changes of the market,which is of positive significance to promote the steady development of enterprises.Based on this,taking MS Decoration Design Company as an example,combined with literature and field research data,this paper discusses the predicament of marketing strategy of MS Decoration Design Company,analyzes the reasons,and puts forward corresponding countermeasures in order to promote the effective promotion of marketing strategy of MS Decoration Design Company and promote the development of decorative design industry.From the final analysis results,it can be found that MS decoration design company is facing some problems in the process of marketing strategy adjustment,including vague target customer group,lack of reasonable price positioning,brand planning,imperfect channel construction and insufficient personalized service supply capacity,etc.,which mainly include the ambiguity of the target customer group,the lack of reasonable price positioning,the certainty of brand planning,the imperfect channel construction and the lack of personalized service supply capacity,and so on.All of them reflect the shortcomings of the company in the construction of marketing strategy.Therefore,MS decoration design company needs to do a good job from the perspective and SWOT theory to further do a good job in the diversification of main business,the universality of market space and the optimization and adjustment of industrial ecological environment,so as to clarify the future marketing strategy development direction of enterprises.Finally,the company needs to further clarify the target customer group,accurately locate the company’s products and prices,strengthen brand planning,pay attention to channel construction,pay attention to personalized service supply,and finally ensure the achievement of marketing strategic objectives. |
