Research On Design Of Interactive Guidance System Of Commercial Complex

In recent years,with the continuous advancement of urbanization,people's pursuit of quality of consumption and spiritual enjoyment has increased,and people's consumption patterns have gradually upgraded to service-oriented and enjoyable-oriented.Commercial complexes are in line with people's needs in the context of current consumption upgrades due to their complex functions and diversified formats.They have sprung up in major cities,including well-known brands such as Wanda,Vanke,and Joy City.Nowadays,commercial The complex has become an important place for people's daily activities.The guidance system is an indispensable infrastructure in a commercial complex and an important factor in guiding the efficient circulation of people in a commercial complex.A good guidance system can better help users communicate with the surrounding environment,make it easier for users to reach their destinations,and create a good consumption experience for users.Based on the perspective of user satisfaction,this paper explores the impact of user satisfaction of the commercial complex guidance system,and provides a design basis for the subsequent construction of the commercial complex guidance system.First of all,on the basis of a large number of investigations and studies in the early stage,the research background,purpose,significance and research content of the guidance system in the commercial complex are summarized to better grasp the core direction of this article.Then,by consulting literature,information,etc.,the concepts of commercial complex and guidance system are briefly explained,so as to make preliminary preparations for subsequent research.Secondly,by means of questionnaire survey,the current situation of Wuhan's representative commercial complex guidance system was studied from the perspective of user satisfaction,and the collected questionnaires were sorted and analyzed to clarify the next research direction.Semi-structured interviews were conducted for 35 users.Based on the collection of a large amount of interview data,the interview data were analyzed and summarized using qualitative research methods and grounded theory,and the influencing factors of users' satisfaction with the commercial complex guidance system were extracted..Finally,five main categories are summarized,namely readability,accessibility,safety,interactivity and friendliness,and construct theoretical models of influencing factors and action paths.Finally,the structural equation model was used as an evaluation tool to explore the relationship between the various dimensions of the guidance system and user satisfaction.In order to calibrate the model,a questionnaire survey was conducted on users in the Wanda Plaza of Chu River Hanjie,and the observed variables and potential in the model were analyzed.The relationship between variables and the influence of exogenous variables on endogenous variables.Based on the analysis results,an interactive guide design strategy for commercial complexes is proposed,and an example design is carried outon this basis.The research results have positive practical value for improving users' satisfaction with the guidance system.It can not only help designers to deepen the future construction direction of guidance system services from the user's perspective,but also provide real estate operators in resource organization and service updates.Must learn from.