Research On The Development Strategy Of Henan JS Medical Instrument Co.,Ltd.

Development strategy is a major choice,plan,and strategy for a company's development direction,development speed and quality,development points,and development capabilities within a certain period of time.For an enterprise in the growth stage,formulating an effective development strategy is an important condition for an enterprise to gain a foothold in a fierce market.Henan JS Medical Instrument Co.,Ltd.is a Small and micro enterprise that has been established for more than 3 years.Since its establishment,the company has made rapid development,but it is also facing the challenge of numerous competitors and steadily increasing consumer demand for high-quality medical instruments,there is an urgent need to clarify development strategy and direction for future development.Based on this,this study takes "research on the development strategy of Henan JS medical instrument Co.,Ltd." as the topic,and tries to point out the direction for the development of the company.This paper provides a reference for Henan JS Medical Instrument Co.,Ltd.to survive and occupy a certain market position in the fierce market competition.Firstly,this paper reviews the theory and analysis tools of development strategy;secondly,this paper sorts out the current situation and problems of development strategy of Henan JS Medical Instrument Co.,Ltd.In the development process,Henan JS Medical Instrument Co.,Ltd.has some problems:unclear strategic positioning,strong randomness of development speed,and weak stability of development quality,low matching degree between development mode and resource capacity,and competition strategy to be further clarified.Thirdly,this study analyzes the internal and external environment of Henan JS Medical Instrument Co.,Ltd.The company is faced with opportunities,but also in a threat,opportunities and threats coexist.The company has certain advantage resources,such as high market sensitivity,strong R&D ability,but also faces the shortage of funds and talents,lack of diversification ability and other disadvantages.Fourthly,this research formulates the development strategy for Henan JS Medical Instrument Co.,Ltd.by using the SWOT combination analysis conclusion.Henan JS Medical Instrument Co.,Ltd.should first build corporate culture,unify internal staff thought;unify corporate mission,vision and values.After that,the paper makes an overall strategic planning for Henan JS Medical Instrument Co.,Ltd.and finally determines the company's positioning differentiation focus strategy according to the SWOT analysis conclusion;Fifthly,this study formulates the implementation measures and safeguard measures for the development strategy of Henan JS Medical Instrument Co.,Ltd.from key business implementation measures and key functional strategies.In terms of business measures,Henan JS Medical Instrument Co.,Ltd.Shall implement the Product strategy,price strategy,place strategy,promotion strategy,as well as brand strategy,R&D strategy,production strategy,quality strategy,give full play to the company's advantageous resources to provide products that meet the needs of customers in many aspects,ensure product quality,establish the image of the enterprise,and rapidly expand market share;in terms of functional strategies,Henan JS medical device Co.,Ltd.shall implement Human resource strategy,technical resource strategy and financial resource strategy.Through the implementation of the functional strategy,to improve the organizational structure,improve the technical ability and management quality of the internal staff,relieve the pressure of funds,and expand the sources of funds.In terms of functional strategy,Henan JS Medical Instrument Co.,Ltd.needs to Establish strategic management system and implements safeguards for human resources,technical resources,and financial resources.Through the implementation of functional strategies,it will improve the organizational structure,improve the technical capabilities and management quality of internal personnel of the enterprise,alleviate the pressure on funds,and expand the source of funds.This study has certain reference significance for small enterprises in medical instrument industry;it can provide certain theoretical and practical guidance.However,due to my limited work experience and the changing environment,the development strategy formulated in this paper needs to be updated in practical application,so as to be more relevant to the enterprise's own development.