The Product Innovation Design Of The Combination Of Regional Characteristic Industry And Cultural Resources

The core of the development of regional characteristic industry is to combine regional resources and industrial advantages to create and design high value-added products.In the process of market integration into globalization,product innovation design through mining regional cultural resources to increase consumer recognition and experience,so as to improve the added value and competitiveness of products,has been highly recognized.Product innovation design combined with regional characteristic industries and cultural resources can increase the connotation of products to a certain extent,promote the efficient use of local resources,alleviate the shortage of resources and other problems,so as to improve the competitiveness of the industry.Regional cultural resources and mineral resources are very rich in Zhenxiong,Zhaotong,Yunnan.In recent years,stone has become another industry after coal mining with some influence.Yuanshi Tiancheng is a representative local regional enterprise union,which can reflect the development of local stone industry to a certain extent,but there are the problems of single product variety,low added value and shortage of resources that need to be solved in the development and design of products in enterprises.With the support of enterprises,this paper analyzed the characteristic resources and problems of stone industry in Zhenxiong,taking Zhenxiong County Yuanshi Tiancheng Stone Management Co.,Ltd and its related enterprises as specific objects.According to the study of relevant similar cases,we found the experience methods which can be used for references,and put forward the design ideas and methods combining regional characteristic industry with cultural resources.In view of the problems of single product variety,low added value and shortage of resources,this paper put forward the design strategies of Internet + personalized customization platform,small life popular innovative products,cultural and creative products and stone carving art garden,and establishing brand,with design practice combining with enterprises’ demands and research methods,to put forward the design strategies for the problem existing in enterprises,so as to provide the design method of the combination of the regional characteristic industry and the cultural resources for the regional industry to design the high additional products in the transformation and development.