Application Of Local Trend Brand Packaging Design Under The Influence Of Pop Style

"Trend" culture swept through China,set off a strong national tide,so that domestic and foreign designers have chosen Traditional Chinese culture for creative design,by the vast number of consumers love,but China's local trend brand still faces many difficulties,in innovative design,cultural background,packaging design and so on there are many shortcomings,In the development of local trend brand,we can not blindly learn from foreign culture,we need to stand in the background of Our country's cultural design research.First of all,through Europe and the United States,Japan and China trend brand development status and trend of comparative research found that Europe and the United States and Japan tide brand culture is deep,especially pay attention to brand culture and brand style continuity,pay attention to product packaging design brought about by the consumption potential,and domestic trend brand started late,weak development,are stationed in product design,similar products increased,the design is the same,but ignored the needs of its packaging design,in the brand packaging design in a single form,lack of cultural connotation,and today's packaging design is flooded in all aspects of people's lives,by the attention of consumers,in the case of fierce competition in similar products,the packaging design of the tide brand has been an important factor in the competition of similar products,In order to attract attention,promote consumer spree,is the local trend brand needs to make up for the shortcomings.Secondly,the reasons and characteristics of pop style widely used in the design of tidal brand are analyzed,and based on the broad and profound chinese culture background of our country,the characteristic style of Pop will be combined with china's cultural advantages,learning the experience of foreign trend brand development and innovative design,with traditional culture as the core content,The traditional cultural form content diversification,pop style personalized characteristics,into the local trend brand packaging design,make up for the shortcomings of China's trend brand development,so that traditional culture in the local trend brand packaging design to give full play to its artistic and cultural value,for China's traditional cultural heritage and development to provide a new path.Finally,in the local tide brand packaging innovation design practice of the design principles and methods of research,with Hubei intangible cultural heritage Xilankapu as the creative content and background,combined with Pop's design style and color matching skills,with tide brand packaging design as a carrier,from the tide brand packaging design form content,color injection,cultural background,Packaging structure and other aspects of innovative design,design a series of tide brand packaging,to prove the wave brand packaging design as the carrier of the combination and application of the combination of pop art and the feasibility of research,in order to explore the representative local tide brand culture,for the traditional culture and Western art exchange and integration to provide a new way of thinking,In order to realize the innovative development of non-residual culture and local trend brand packaging design,it provides a certain theoretical basis.