Research On New Chinese Packaging Design

With the globalization of economy and the integration of world culture,western culture has gradually entered into the Chinese design market,and its excellent design concept has constantly influenced the packaging design industry in China.At first,we paid more attention and emotions to the western culture,but with the time goes by,the western culture in the field of design became deeply ingrained in our country,causing our designs relying and idolizing too much on western culture,caused a strong impact on Chinese packaging design market and restrictions,this made an serious consequences of losing our traditional culture and language symbols.In this case,the new Chinese style,with its unique modernity and nationality in the interior,furniture design,and others to graphic design field become a rigid demand,provide a path for our modern packaging design to explore,and realize our all-round revival national temperament.Through the study of the characteristics of new Chinese style,this paper analyzes the possibility and necessity of multiple presentations in the contemporary packaging design,and exploration of its internal relations.Explore the space structure of new Chinese style packaging design,through the analysis of its shaping,verify whether the new Chinese style packaging design can meet the market and cultural needs for the contemporary social culture sensuous,called for by other areas significance and influence to the development of China packaging design,and then points out the practical meaning for new Chinese style in modern design industry in our country of the globalization,enrich packaging design in our country.