Research On The Application Of O2O Marketing Model Of D Home Decoration Company

With the rapid development of society,the progress of Internet mobile network technology and the gradual realization of 5G communication technology,e-commerce has been integrated into all aspects of people's life and further affects people's living habits.With the development of Internet technology,all walks of life are undergoing reform,transformation and upgrading in full swing.The improvement of consumers' fashion taste level and the continuous rise of personalized demand,coupled with the continuous growth of infrastructure investment scale,bring new opportunities to the home decoration market,and promote the home decoration industry to pursue operation and marketing innovation.Home decoration industry as a whole is stigmatized,the lack of word-of-mouth effect,most enterprises spend a lot of time and cost to pursue customer acquisition,while ignoring the most important quality assurance.The service quality of home decoration industry depends on the personal ability of designers and workers to a large extent.After,and after rates become the home installs emerging consumer groups,including decoration design,construction materials,decoration construction,wooden furniture,and even home appliances,such as the overall decoration,personalized home outfit and standardization,the transition home outfit,is the enterprise development direction,in line with the facilitation of the groups in pursuit of a new generation of home outfit,vogue,individuation,the integration of the residential consumption demand.Taking D home decoration company as an example,this paper analyzes some problems and bottlenecks faced by home decoration enterprises represented by D home decoration company in the process of innovation transformation from traditional offline to online and offline,and puts forward Suggestions for optimization and innovation.The first chapter mainly describes the research background and significance and introduces the research method used in this paper.The special attributes of the complex product line and lengthy service chain in the home decoration industry determine that the O2 O model cannot be copied from other industries.The innovation of the O2 O marketing model in the home decoration industry is a long way to go.The second chapter Outlines relevant traditional marketing theories,e-commerce and O2 O marketing model,providing theoretical basis and application support for D home decoration company and even other domestic home decoration enterprises to provide O2 O marketing model.Third chapter combed through survey research and industry analysis to the Internet from the traditional home outfit decoration to the overall development of domestic outfit O2 O mode change,through the market demand analysis,macro environment analysis and O2 O marketing mode home outfit enterprise case advantages and bottleneck problem,to give D home decoration company in reference of O2 O marketing model and select suitable for home decoration company D O2 O marketing model.Fourth chapter through the comparison and the longitudinal transverse industry calendar year performance comparison and exploring its O2 O marketing model of trial and error,analyzed the D O2 O marketing model home decoration company practice situation,points out its O2 O marketing mode of thinking cognition,online marketing and strategy,and the integration of online and offline service O2 O there exist some problems in the execution of the project.The fifth chapter puts forward targeted innovation and optimization Suggestions for the insufficient online marketing,imperfect offline service system and insufficient online and offline connection of D home decoration company.This paper by O2 O marketing model theory,the electronic commerce theory and the classical theory of marketing and traditional marketing analysis method and so on as the foundation,through the study of existing O2 O marketing model of the relevant literature both at home and abroad,using related knowledge and analysis tool for in-depth analysis,combing D home decoration company,from optimization of online marketing strategy,offline promotion and the quality of our service online form a closed loop through fusion,puts forward the applicable,feasibility of O2 O marketing model ground advice,to help D home decoration company improve the difficulties facing O2 O marketing mode,improve the management benefit and efficiency,And enhance the lasting competitiveness of its brand and improve the ability to increase business income.And than,it provides reference and theoretical basis for innovation,optimization or reconstruction of O2 O marketing mode of D home decoration company,and even other enterprises in the industry.