Research On The Hand-drawn Illustration In Packaging Design Based On The Modern Information Society

In today’s era, the vigorous development of material culture, consumption level and consumption demand is increasing day by day, the types of products are becoming more and more rich, how to place in such a competitive market economy, for an enterprise how to build a best-selling goods, bright eye of good packaging design is the best answer. The existence of packaging design to the product is very important. So, how to do the packing? In what form to performance? These are all need to think seriously about the problem. Nowadays the advanced computer technology, the design of the packing technique of expression has become varied, hand-drawn illustration in a large number of computer image is in the form of the existence of the monolith. Hand-drawn illustration as contact one of the main form of products and packaging, its artistic form is different from the usual way and special aesthetic feeling in commodity packaging design has a huge market and strong competitiveness. Modern is an era of information explosion, every day we face different information from all directions, graphics are a strong and effective means of dissemination of information. Hand-drawn illustration packaging characteristic of modern information, on the one hand, can help the brand establish its own brand image and enterprise culture, make the brand image, so as to achieve the purpose of sales promotion. On the other hand, it makes the art into life, subtly enhance the public’s aesthetic ability. For the future design and the development of the society undoubtedly played a very good guide and promote effect.This article mainly from the concept of hand-drawn illustration, combined with consumer psychology, advertisement, brand, communication, etc. This paper analyzes the influence on consumers’ behavior, understand hand-painted illustrations with the development and status of product packaging. Combined with the practice of graduation design creation at the same time, further in-depth hand-drawn illustration and commodity packaging design combined with the important role and significance.