Haier Group's Community E-commerce Model Optimization Research

This paper mainly studies the e-commerce operation mode in line with the current social form,explores the characteristics of the post-e-commerce era brought about by the rapid development of Internet technology,and combines the development history of e-commerce model to analyze the characteristics of ecommerce operation mode in each stage.And the cause,summed up the challenges and opportunities that e-commerce operations need to face in the post-e-commerce era,combined with the development of Haier Group's Shun-spoken mode,the development direction of e-commerce operation in the post-e-commerce era-the social economy,and the analysis society The necessity and feasibility of group economic development.The research on social economy in this paper is based on the development of Haier Group's e-commerce model.By analyzing the different strategies adopted by Haier Group in various strategic stages,the current e-commerce operation model of Haier Group ——Shunting mode is the research object;through the analysis of Haier Group's development process of the platform,combined with the characteristics of the current e-commerce era: mainly based on the rapid change of consumerism brought about by the rapid development of Internet technology,based on “integrity” Personalized customization as a competitive consumption concept is the main direction of future ecommerce development.Analyze the competitive environment of Haier Group's Shun Shopping Model,and propose its own optimization strategies and suggestions for Haier E-commerce operation mode in the post-e-commerce era: vigorously develop community + economy and intelligent economy.In this way,we can explore the ecommerce operation model that meets the characteristics and needs of the post-ecommerce era era,provide reference for the development of the traditional Chinese ecommerce sector,and promote the development of the e-commerce sector in China's traditional manufacturing industry.With the consumption side pushing the unique development path of the supply end and driving the industrial Internet through the consumption of the Internet,it is the development of the traditional Chinese manufacturing industry in keeping with the Internet era to ensure that Chinese enterprises firmly occupy their position in the highly competitive industry.