| The power occupies the leading position of the energy structure of our country for a long time,but with the expansion of the scale of the enterprise,the serious industrial dependence and the path dependence have greatly restricted the development of the state-owned electric construction enterprise.It is difficult for many enterprises to participate in the competition,lack of high-end core competence,insufficient penetration to the international market,and the difficulty in the financing of international business.Under the big situation of industrial economy,regional economy,national economy and even global economic structure transformation and upgrading,the "the Belt and Road" initiative has brought about a strong The policy impact has become the historic opportunity for the transformation and upgrading of the electric construction enterprises.Based on the background of "the Belt and Road ",this paper takes NJ Group,a large state-owned power construction group,as the research object,and makes a deep study on the transformation and upgrading strategy of NJ Group.Firstly,this paper states the research status at home and abroad,combs the related theories of strategic transformation and strategic upgrading,analyzes the development of NJ Group,the present situation of strategic implementation and the existing problems,analyzes the internal and external environment of NJ Group by using PEST analysis and Porter five-force model,and summarizes the advantages and disadvantages in the process of transformation and upgrading,as well as the opportunities and threats faced by the development of enterprises.Using SWOT Analysis to get the Transformation and rise of NJ Group This paper analyzes the transformation and upgrading ability of enterprises,and puts forward the transformation and upgrading scheme of enterprises based on the background of "the Belt and Road".Finally,this paper puts forwardthe guarantee measures of enterprise strategic transformation and upgrading from the aspects of perfecting management system mechanism,improving innovation ability,strengthening talent construction and so on.In this paper,the research on the strategic transformation and upgrading of NJ group enterprises is of far-reaching significance to improve the ecological environment,reduce the consumption of resources and improve the economic benefits of enterprises.At the same time,it can also provide useful reference for the other electric power construction enterprises in the same industry. |