Research On The Aesthetic Reconstruction Design Method Of Archaeological Culture And Creativity In Multi-view Communication

China has precious and colorful paleontological fossil resources in the world.Fossil resources are an important carrier of cultural inheritance,with scientific research value,popular science value,cultural value and economic value..In recent years,the country has vigorously supported the development of cultural and creative industries and the need to promote the spread of paleontological culture.The development of paleontological cultural and creative products has ushered in a "golden period".However,at present,most of the paleontological cultural and creative products lack innovation and fashion,and the excavation of cultural connotation is not deep enough,which breaks away from the aesthetic needs of modern consumers.This article first outlines the current status of paleontological resources and cultural and creative product design,specifically analyzes the characteristics of Gansu Hezheng ancient biological resources,representative paleontological forms and the status of cultural and creative products,and summarizes the related problems of paleontological cultural and creative design.Secondly,this article puts forward the concept of multi-angle communication based on the problems of paleontological cultural and creative products.Multi-angle here refers to the artistic creative image of cultural and creative products,which are: strange creative image,anime creative image,fun creative image and fashion Creative image.Paleontological cultural and creative products spread their culture through multiple creative images.Taking the different creative image perspectives of paleontological cultural creation as the design direction,it reconstructs from the aspects of element symbol,cultural connotation,and artistic expression form,and finally forms a set of aesthetic reconstruction design methods and principles of paleontological cultural creation.Creative Design provides an effective innovative idea and method.Finally,this article takes Gansu Hezheng paleontology as an example,with multiple perspectives as the design direction,and uses aesthetically reconstructed design methods to complete the design practice of Hezheng paleontology series of cultural and creative products.