Research On The Optimization Of AWB’s Wall Boiler Products Based On Customer Satisfaction

With the development of economy and society,the arrival of the 5G era has caused the concept of smart home appliances to set off a wave of industry-university-research craze.The market structure is constantly changing,and the demands of various customers in the traditional home appliance market also follow.The continuous development of new products and the introduction of attractive new products have become an important means for traditional home appliance manufacturers to win the market,survive and sustainably develop.The competition between domestic and foreign brands in the home appliance industry is also becoming increasingly fierce.Under the conditions of increasingly fierce market competition,how can foreign brand companies strive to maximize customer resources,obtain higher customer satisfaction,and continue to optimize from the perspective of customer needs.The existing product line has become the key for enterprises to win in the competition.As a traditional household electrical appliance product,the wall-hung stove product has a history of more than 20 years in China.The earliest wall-hung stove was mainly imported from foreign brands.The exquisite product technology and technology of foreign countries have been widely recognized by domestic users.The continuous development of foreign wall-hung boiler products,the domestic wall-hung boiler industry in the case of the continuous introduction of foreign products,at the same time through the hard work of the government and the majority of enterprises to cultivate,only today’s prosperity.In the era when fireplaces are gradually entering people’s lives,more and more domestic brands are beginning to emerge.Based on localization advantages,domestic brands have a better understanding of domestic users’ life and usage habits,and gradually grabbed the share of foreign-funded markets.Caused a lot of pressure.Under such circumstances,how to quickly localize foreign-owned boiler enterprises,and on the basis of fully understanding the customer satisfaction of existing products,optimizing their products is the key to winning in the market competition.This study takes the current wall-hung boiler industry and the wall-hung boiler product market as the background,and takes AWB Company where the author of this study works as a case to conduct research based on the actual situation of the wall-hung boiler products of AWB Company.This study first used the Kano questionnaire to dig deeper into the customer satisfaction of AWB’s existing products,and entered the satisfaction data from the Kano questionnaire into the IPA analysis method to find the key indicators of customer satisfaction among the various indicators of the product,and separately Use satisfaction and weight as the horizontal and vertical coordinates to create an analysis two-dimensional coordinate chart,get the area corresponding to each indicator,and find out which indicators need to be focused on by the enterprise,which require the enterprise to invest resources,etc.The Kano coefficient corresponding to the key indicators is analyzed and adjusted,and the weight of each indicator is further confirmed in conjunction with the AHP method to find important indicators in the product optimization process.After that,build the quality demand house of AWB company’s customer demand-boiler product design,input the obtained indicators as the customer demand data of the left wall into the quality house of the QFD model,and establish the corresponding relationship matrix,and then obtain the key product optimization as the roof output Indicators to define the key factors for product optimization.This research aims to maximize product satisfaction by achieving product optimization,thereby enhancing the market competitiveness of enterprises and seizing market share.Based on the above model,this study takes AWB’s boiler products as a case for investigation and analysis and product optimization,and obtains a more ideal research process method,which proves the application value of the built model,and can be extended to the entire household appliance industry product optimization research.