Research On Competitive Strategy Of TY Construction Company

TY Construction Company,as an old brand in the construction industry,has gradually become a construction engineering enterprise with "high visibility,high engineering quality and high brand reputation" in the local market and even in the whole province after 40 years of rapid development.Over the years,through continuous self-improvement,outstanding achievements,maintain the continuous growth of the business,but also in honor,awards,excellence and other aspects of many achievements.The construction industry is a traditional industry.After China’s economic development entered a new period,the building industry began to show new characteristics.The market competition environment has undergone profound changes,and various outstanding construction enterprises have made strategic adjustments.TY construction company in recent years,the development of the "super stable" state,although for the company’s development laid a firm foundation,but also makes the company to a more "fixed attitude" jogging forward.In terms of resource endowment,small and medium-sized construction enterprises are comprehensively suppressed by central and state-owned enterprises.Other excellent construction enterprises in this province and this city have also made timely strategic adjustments in the face of fierce market competition and achieved good results.For enterprises,the formulation of competitive strategy is a "combination of internal and external,up and down through,closed loop rolling" systematic design engineering.This thesis takes the competitive strategy of TY Construction company as the main research direction.Through the application of modern enterprise competitive strategy research theory,through the analysis of internal and external environment,this paper summarizes the external opportunities and threats faced by TY construction company,internal strengths and weaknesses and other factors,and applies SWOT analysis tools.Thus the TY construction company’s competitive strategy is determined as the total cost leading strategy.At the same time,combined with the actual situation of the company,it puts forward specific feasible strategy implementation and supporting measures,such as reinforcementing the consciousness of cost control,improving the level of fine management,strengthening the whole process of cost control,promoting the informatization and digitalization construction and optimizing the construction business structure.