Research On Energy Level Promotion And Evaluation Of Film And Television Derivatives

Film and television derivative design has the characteristics of timeliness,participation and interactivity,and its value category is not only as a subsidiary product of film and television drama.The realization of film and television derivatives and the audience's cultural consumption needs coincide.Film and television derivatives should enrich the publicity forms of films and television dramas,pave the way for the plot of sequels,expand the commercial capacity of film and television derivatives,and pull the popularity of films and television dramas in reverse.In this paper,rational data analysis is added to the design of film and television derivatives on the basis of sensibility.Combining with literature research,the characteristics of film and television derivatives and the needs of audience and fans,the concept of energy level is introduced to establish a relatively complete model for the level improvement and evaluation of film and television derivatives.Combining with the functional resonance accident model,a TV series was taken as an example to design and practice,and the feasibility of the model was verified.The research contents of this paper are as follows:Firstly,the concept of energy level of physics was introduced into the design of film and television derivatives.Eight indicators of energy level were obtained through questionnaire survey,user interview and literature research.Among the eight indicators,17 important influencing factors were set according to the references and the characteristics of film and television derivatives.The proportion of primary and secondary indicators in the model was obtained by combining with consumer questionnaire survey.Second,the elements of the series are divided into intention points,intention fields and intention flows,and the frequency and duration of the elements in the series are counted.In combination with the user image survey,the movie and TV drama elements with a high proportion of weight are calculated through analytic hierarchy process(ahp)to determine the key derived elements.Third,list the objects involved in the target user's daily life scenario.Combining with the functional resonance accident model,the design points are connected between the film and television elements and the objects in the modern scene,which diverges many derivative design directions.Fourth,under the guidance of energy level promotion and evaluation system,the scheme is designed,optimized and evaluated.In the part of design practice,three different levels of products are designed.The first level is dominated by plane printing products,the second level is added with functional scenes and tea culture elements in the drama,and the third type of scheme feeds the film and television and lays the foundation for the development of the sequel.Finally,the three-level product is presented to users for evaluation of design indicators and satisfaction,and the relationship between the model indicators and purchasing desire,satisfaction and interest indexes is analyzed,so as to test the effectiveness of the level improvement and evaluation model and the direction of optimization.