Research Of The Application Of 《Transformers》 In Derivative Product Design

With the rapid development of Chinese market economy, Recently, more and more enterprises pay attention to the enterprise application Visual Identity System (VIS) and use it.. Visual Identity System (VIS) is an important component of intelligent enterprise System, VIS has been used in many fields, it include Brand Promotion advanced company CI system,changes in the demand, the conception and the behavior of the costumers,and achieve a high level of VIS brand and penetration in all markets and applications.According to the topic research movie 《Transformers》's derivative product and culture background, the research makes a simple induction and generalization, and defines content, scope and methods of subject research. Secondly, the research introduces the corporation, company and media of VIS to deeply analysis components and design principle of derivative product design with VIS design theory. And then the author takes practical project for example to confirm real application of 《Transformers》's VIS design through various induction and summary. At last, giving a summary of the research and make a vista about the future of VIS design.