Research On Marketing Strategy Of YX Concrete Co., Ltd

China's economy has shifted from the stage of high-speed growth to the stage of high-quality development.It is in the key period of transforming the mode of development,optimizing the economic structure and transforming the driving force of growth.Under the influence of relevant national policies,the concrete industry is gradually moving from a high-speed growth period to a stable development period of medium-low-speed growth.From the current situation of concrete industry development,the industry challenges are increasing,and the trend of transformation and upgrading is obvious.First,excess capacity and homogeneous competition in the industry have seriously restricted the development of the industry,and industry mergers and acquisitions will become the main direction;second,with the continuous improvement of national environmental protection requirements,industry competition intensified,and profit space further compressed,for industry enterprises,transformation and development is imperative and imminent,at the same time.It will also promote the industry to produce capacity,optimize integration.Tengchong YX Concrete Co.,Ltd.has been a modern enterprise specializing in the production and sale of commercial concrete since its establishment.It has three-level professional qualification of ready-mixed concrete and relatively independent laboratory.In the current industry situation,although the company is developing rapidly,in order to obtain a larger market and win in the competition,it has changed from extensive market development to intensive cultivation of the market,constantly meeting the growing product quality and technical needs of new and old customers,and has maintained a good voice in the same ranks.Reputation and strong product competitiveness,formulating a sound marketing strategy has become one of the important means for enterprises.Therefore,this paper studies and consults a large number of materials,and combines its own practical experience with the use of modern marketing theory and methods to analyze the company's industry environment and marketing status quo.Combining the characteristics of the marketing construction of high-quality enterprises in the same industry in China and the actual situation of the company,this paper puts forward the construction of marketing strategies for YX on the research and The Core Competence of YX,such as corporation positioning,product positioning,price positioning,brand positioning,etcIt will help to enrich the domestic research results in the field of enterprise marketing and mixed territory of commerce,and also has a certain practical guiding significance for the future marketing management work of the company.