Research On Ways Of Entering Overseas Markets Of Sany Group

Sany Heavy Industry is a leading company in China's machinery manufacturing industry.Over the years,Sany Heavy Industry's market share has occupied the top three positions in the Chinese market.In recent years,with the accumulation of its scientific research achievements and achievements.Sany Heavy Industry has considerable brand recognition in the Chinese domestic market.Since Sany Heavy Industry began to enter the overseas market in 2002,its external entry mode has evolved from simple export development to contractual entry to direct investment,and finally to the strategic deepening stage.It has gone through three stages.This paper analyzes the mechanism of performance analysis methods.Since the entry of Sany Heavy Industry into overseas markets,the main methods used at different stages have been classified by stages.It is divided into the export phase,the direct investment phase and the strategic deepening phase.Factor analysis was used to measure and measure the total score of financial performance of Sany Heavy Industry from 2002 to 2019.It is classified by stage according to the year and corresponds to different financial performance score results.It is concluded that the financial performance of Sany Heavy Industry in the export stage is a medium level in the entry stage of the entire overseas market.In the direct investment stage,its performance peaked.After the deepening of the enterprise access reform stage,corporate performance experienced a process of first falling and then rising.The development strategy of the enterprise should be the good performance of the company.When Sany Heavy Industry chose the overseas market entry model,it did not make timely adjustments based on performance.There is no long-term and scientific overseas market entry strategy.At the same time,this paper supplements the non-financial performance indicators for analysis.It is believed that the performance of the company can guide the choice of the overseas market entry mode.The above problems exist in the mode selection and application of Sany Heavy Industry in entering overseas markets.When companies choose the overseas market market entry model,they should recognize the impact of different overseas market entry patterns on performance outcomes.When formulating the entry strategy,the enterprise should be based on the principle of improving corporate performance,based on performance results,and based on its own performance level.Enterprises should make long-term plans for companies to enter the overseas market model.In the stage of strategic deepening,enterprises should pay more attention to solving risk control problems.Enterprises should constantly develop core technologies.