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Research On Innovation Of Home Appliances Service Mode Based On Internet

Posted on:2019-06-05Degree:MasterType:Thesis
Country:ChinaCandidate:J W LiFull Text:PDF
GTID:2392330623462208Subject:Business Administration
Abstract/Summary:PDF Full Text Request
With the rapid development of Internet technology in recent years,the relevant laws and regulations have gradually improved.At the same time,e-commerce based on the Internet has also been applied to various industries.However,the development of e-commerce is also facing certain dilemmas,such as if the single development of e-commerce is likely to fail to achieve the desired results,and if increased investment is likely to be difficult to obtain greater market revenue.After a systematic analysis of the development process of e-commerce in enterprises,it is found that the lack of professionals,high cost,lack of scientific knowledge of the Internet and deterioration of the relationship between firms are all obstacles to the development of e-commerce.Traditional enterprises are also facing greater competitiveness.It can be seen that,in the future development of China's household appliances industry,which direction to choose and even how to get rid of the vicious competition trend are all important issues in the development process of future household appliances chain enterprises.This paper systematically analyses the necessity and significance of H Electric Appliance Group's service mode innovation in the context of the Internet era.At the same time,this paper elaborates the innovation theory of service mode and service mode in detail on the basis of the existing domestic and foreign related theoretical literature.And analysis.Secondly,on the basis of H Group's specific development status and current development mode,this paper analyses the internal and external environment faced by H Electric Group,describes the macro environment,internal environment and e-commerce environment respectively,and points out the problems existing in the service of H Electric Group.Through the empirical analysis of H household appliances service mode innovation,the design of household appliances service process and the industrialization model of after-sales service,the innovation of H household appliances group service mode is discussed.Finally,the implementation of H household appliances service model innovation is guaranteed,respectively from the objective,subjective and regional replication of these three aspects are elaborated,so as to provide some reference for other household appliances enterprises' service model innovation.
Keywords/Search Tags:H Electric Group, Household appliances service, Service mode, Internet, Innovation
PDF Full Text Request
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