Research And Practice Of The Design Of Saic Motor Mg Models Based On The Theory Of Visual Perception Balance

With the popularization and development of electric and new energy,the methods and manufacturing methods of traditional automobile modeling are undergoing such a huge change.The impact and changes brought by electric techn ology and new energy are mainly concentrated on the overall layout of the automobile.The layout of traditional engines has been limited,and the exterior of new energy vehicles has been greatly liberated.In the future,the new electric vehicle modeling l anguage is also the focus of various automobile brands.In the automotive industry where styling is one of the main selling points,the new form is undoubtedly It is a huge opportunity and challenge for every brand.Compared with the limitations of enginee ring and layout of traditional car models,the liberated new energy vehicles can more freely convey the spirit and feeling of the styling in the new form,how to inherit or generate new brand genes,and Under the aesthetic style,the brand's vision and exp ectation for the future will be passed on,which will become the main difficulty in the creation of new styles.The topic of this thesis comes from the school-enterprise cooperation project of SAIC Roewe's MG,based on the existing MG brand,designing a co ncept car for 2025,leaving a lot of restrictions,such as engineering,to some extent.New inspiration and inspiration.The main task of the design is focused on the keywords provided by Party A.Party A proposes to use the British model,dynamic and sens ibility as the main keywords,combined with the existing styling genes of the MG,to explore the new model of the future,and to Party A.Designers provide inspiration for style.Before the design was launched,a lot of research was carried out on the production cars and concept cars of major brands in recent years,and the modeling trends of new energy vehicles in the future were analyzed and summarized.Based on this,the basic aesthetic principles of automobile design were carried out.To sum up,provide good theoretical support for the next design practice.According to the requirements of Party A,the design is mainly completed: 1)Research and analysis on the history of the MG brand and the shape of the car.2)Combine the trend of existing cars,from the concept of building and the values that the brand wants to convey,and study how to express the history and emotion of the MG brand in the design.3)In the process of thinking divergence,find the emotional elements that can represent the key words of Party A,extract key information from these elements to carry out and complete the final design.