| The construction industry is an important force in China's national economic growth.According to the National Bureau of Statistics,the total output value of the national construction industry in 2018 was 235,086 billion yuan,accounting for 26.11% of the national GDP.However,China's construction industry has low labor productivity,serious waste,and an average output profit margin of only about 3.5%.This urgently requires the construction industry to use information technology to improve production efficiency and management levels,and improve profitability and core competitiveness.Our common CAD,3DMAX and other technologies have failed to effectively improve the efficiency of the construction industry because of technical limitations and the inability to share information.With the breakthrough progress of modern information and communication technology,BIM technology has effectively improved the labor productivity of the construction industry and reduced the waste rate with its powerful functions of visualization,coordination,and optimization of drawing,thereby increasing the average output value and profit of the construction industry rate.Shenzhen Zhongyitian Company is a national high-tech enterprise specializing in the application of BIM full life cycle technology in the construction industry.The company has a complete BIM product line for expressways and urban rail transit,and has achieved a certain market position in the Guangdong-Hong Kong-Macao Greater Bay Area.It also faces some problems,such as weak bargaining power,lack of core competitiveness,and poor product development direction.Besides,incorrect coordination,insufficient R & D investment and sales,insufficient liquidity,and weak brand influence are also serious problems.According to the reasons,there are mainly due to the lack of high-level professional talents,unclear strategic planning,and blind R & D investment leading to high operating costs.In addition,the competitive pressure of the company's construction information service industry is relatively large,and the difficulty of developing new markets further compresses the company's living space.This article focuses on the problems faced by Shenzhen Zhongyitian Company,combined with PEST and Porter's five-force model to analyze the external environment and the development status of the construction industry,analyzes the internal environment of the company in depth,and uses SWOT analysis to find the advantages and disadvantages of the company's development,Opportunities and threats.Based on the above analysis,Zhongyitian Company has been cultivating in the urban rail transit and highway informatization market,forming its own unique advantages and having certain market competitiveness.The company should adopt an enhanced development strategy in light of the company's current situation.The specific implementation adopts the market development strategy,product development strategy,and market penetration strategy,respectively,to make good use of the market-oriented school-enterprise cooperation project to quickly occupy the national rail transportation informatization market,improve the competitiveness of the company's existing products and strengthen the research and development of new products To accelerate the penetration of the urban rail transit information service market.Improve the company's market competitiveness,realize the company's rapid and long-term development,drive the development of the BIM industry,and also make certain contributions to improving the quality and efficiency of my country's construction industry. |
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